UK mobile phone directory, opt-out or be listed

There have been many headlines regarding this controversial service. The bottom line is that many millions of us have found our mobile phones in a public directory with very questionable authority.

The company responsible, Connectivity, claim they give out no actual data but only connect with consent. We wonder how long until their data is breached and we all have to get new mobile phones?

To opt out text 'E' to 118800 from the phone you want taken off, it takes up to 4-weeks to be removed. Why 4 weeks when this is an automated database function (surely it should be almost instant?).

What ever way we look at this development it appears to be a significant erosion of privacy.

more here, and here, and here, and here...